Matomo vs Amplitude
Side-by-side comparison for 2026
VS
Amplitude
Product intelligence platform for digital analytics
7.6/10
$995/moFree planfreemium
Try Amplitude →Our Verdict
🏆 Amplitude wins on overall editorial score (7.6/10)
Amplitude scored higher across our editorial dimensions. That said, the best tool depends on your specific use case — check the breakdown below.
Editorial Scores
Pricing
Matomo
FreeFree planfreemium
Amplitude
$995/moFree planfreemium
Pros
✓ Matomo
- ✓Open source
- ✓Self-hosted option
- ✓Complete data ownership
- ✓GDPR compliant
- ✓Cookie-less tracking available
✓ Amplitude
- ✓Predictive analytics
- ✓Excellent retention analysis
- ✓Cross-device tracking
- ✓Behavioral cohorts
- ✓Strong integrations
Cons
✗ Matomo
- Requires hosting for self-hosted
- Smaller ecosystem than GA4
- Community support only on free tier
✗ Amplitude
- Premium pricing
- Data limits on free tier
- Requires technical setup