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Klaviyo vs ActiveCampaign

Side-by-side comparison for 2026

Klaviyo

E-commerce email marketing with advanced segmentation

7.8/10

$20/moFree planfreemium

Try Klaviyo →

VS

ActiveCampaign

CRM and email marketing with powerful automation

7.4/10

$15/moFree trialfreemium

Try ActiveCampaign →

Our Verdict

🏆 Klaviyo wins on overall editorial score (7.8/10)

Klaviyo scored higher across our editorial dimensions. That said, the best tool depends on your specific use case — check the breakdown below.

Editorial Scores

Klaviyo	Criteria	ActiveCampaign
7	Usability	6
6	Value for Money	7
9	Output Quality	8
8	Support	7
9	Integrations	9
7.8	Overall	7.4

Pricing

Klaviyo

$20/moFree planfreemium

ActiveCampaign

$15/moFree trialfreemium

Pros

✓ Klaviyo

✓E-commerce focused with Shopify native integration
✓Excellent segmentation and personalization
✓Strong SMS capabilities
✓Detailed analytics and ROI tracking

✓ ActiveCampaign

✓Integrated CRM functionality
✓Advanced automation workflows
✓Strong lead scoring capabilities
✓Excellent integrations

Cons

✗ Klaviyo

✗Higher pricing than competitors
✗Steep learning curve for advanced features
✗Limited free tier functionality

✗ ActiveCampaign

✗Higher price point than email-only tools
✗Steep learning curve
✗Support quality variable by tier

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