HubSpot Email Marketing vs ConvertKit
Side-by-side comparison for 2026
HubSpot Email Marketing
Free email marketing as part of HubSpot platform
8/10
FreeFree planfreemium
Try HubSpot Email Marketing →VS
Our Verdict
🏆 HubSpot Email Marketing wins on overall editorial score (8/10)
HubSpot Email Marketing scored higher across our editorial dimensions. That said, the best tool depends on your specific use case — check the breakdown below.
Editorial Scores
Pricing
HubSpot Email Marketing
FreeFree planfreemium
ConvertKit
$29/moFree planfreemium
Pros
✓ HubSpot Email Marketing
- ✓Free with HubSpot CRM
- ✓Excellent automation workflows
- ✓Strong personalization tokens
- ✓Great analytics dashboard
✓ ConvertKit
- ✓Creator-friendly interface
- ✓Excellent for newsletter writers
- ✓Strong subscriber tagging system
- ✓Good monetization features
Cons
✗ HubSpot Email Marketing
- Free tier has contact limits
- Paid tiers get expensive quickly
- Can be feature-heavy for simple campaigns
✗ ConvertKit
- Pricing based on subscriber count gets expensive
- Limited automation compared to enterprise platforms
- Fewer integrations than competitors