HubSpot Email Marketing vs Brevo

Side-by-side comparison for 2026

HubSpot Email Marketing

Free email marketing as part of HubSpot platform

8/10

FreeFree planfreemium

Try HubSpot Email Marketing →

Brevo

All-in-one marketing platform with SMS and chat

7/10

FreeFree planfreemium

Try Brevo →

Our Verdict

🏆 HubSpot Email Marketing wins on overall editorial score (8/10)

HubSpot Email Marketing scored higher across our editorial dimensions. That said, the best tool depends on your specific use case — check the breakdown below.

Editorial Scores

HubSpot Email Marketing	Criteria	Brevo
8	Usability	6
7	Value for Money	9
8	Output Quality	7
8	Support	6
9	Integrations	7
8	Overall	7

Pricing

HubSpot Email Marketing

FreeFree planfreemium

Brevo

FreeFree planfreemium

Pros

✓ HubSpot Email Marketing

✓Free with HubSpot CRM
✓Excellent automation workflows
✓Strong personalization tokens
✓Great analytics dashboard

✓ Brevo

✓Unlimited emails on free tier
✓Affordable SMS integration
✓Strong landing page builder
✓Good deliverability rates

Cons

✗ HubSpot Email Marketing

✗Free tier has contact limits
✗Paid tiers get expensive quickly
✗Can be feature-heavy for simple campaigns

✗ Brevo

✗Interface can feel dated
✗Limited templates compared to competitors
✗Customer support inconsistent

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