Hotjar vs Amplitude
Side-by-side comparison for 2026
VS
Amplitude
Product intelligence platform for digital analytics
7.6/10
$995/moFree planfreemium
Try Amplitude →Our Verdict
🏆 Amplitude wins on overall editorial score (7.6/10)
Amplitude scored higher across our editorial dimensions. That said, the best tool depends on your specific use case — check the breakdown below.
Editorial Scores
Pricing
Hotjar
FreeFree planfreemium
Amplitude
$995/moFree planfreemium
Pros
✓ Hotjar
- ✓Excellent free tier
- ✓Visual heatmaps
- ✓Session replay
- ✓User surveys included
- ✓Easy setup
✓ Amplitude
- ✓Predictive analytics
- ✓Excellent retention analysis
- ✓Cross-device tracking
- ✓Behavioral cohorts
- ✓Strong integrations
Cons
✗ Hotjar
- Limited free tier recordings
- Heatmaps less advanced than specialized tools
- Smaller dataset limits on free
✗ Amplitude
- Premium pricing
- Data limits on free tier
- Requires technical setup