Google Analytics 4 vs Amplitude
Side-by-side comparison for 2026
Google Analytics 4
Web and app analytics with AI-powered insights
7.8/10
FreeFree planfreemium
Try Google Analytics 4 →VS
Amplitude
Product intelligence platform for digital analytics
7.6/10
$995/moFree planfreemium
Try Amplitude →Our Verdict
🏆 Google Analytics 4 wins on overall editorial score (7.8/10)
Google Analytics 4 scored higher across our editorial dimensions. That said, the best tool depends on your specific use case — check the breakdown below.
Editorial Scores
Pricing
Google Analytics 4
FreeFree planfreemium
Amplitude
$995/moFree planfreemium
Pros
✓ Google Analytics 4
- ✓Completely free
- ✓Real-time reporting
- ✓AI-powered insights
- ✓Cross-platform tracking
- ✓Excellent integration with Google ecosystem
✓ Amplitude
- ✓Predictive analytics
- ✓Excellent retention analysis
- ✓Cross-device tracking
- ✓Behavioral cohorts
- ✓Strong integrations
Cons
✗ Google Analytics 4
- Steep learning curve
- Limited historical data
- Free tier has data sampling limitations
✗ Amplitude
- Premium pricing
- Data limits on free tier
- Requires technical setup