Compareβ€ΊDrip vs ConvertKit

Drip vs ConvertKit

Side-by-side comparison for 2026

Drip
Drip
Email marketing platform built for e-commerce
7.2/10
$49/moFree trialfreemium
Try Drip β†’
VS
ConvertKit
ConvertKit
Email marketing platform built for creators
7.2/10
$29/moFree planfreemium
Try ConvertKit β†’

Editorial Scores

DripCriteriaConvertKit
7Usability9
6Value for Money6
8Output Quality8
7Support8
8Integrations5
7.2Overall7.2

Pricing

Drip
$49/moFree trialfreemium
ConvertKit
$29/moFree planfreemium

Pros

βœ“ Drip
  • βœ“Excellent behavioral automation
  • βœ“Strong Shopify integration
  • βœ“Smart customer data platform
  • βœ“Good for retention marketing
βœ“ ConvertKit
  • βœ“Creator-friendly interface
  • βœ“Excellent for newsletter writers
  • βœ“Strong subscriber tagging system
  • βœ“Good monetization features

Cons

βœ— Drip
  • βœ—Pricing higher than generalist tools
  • βœ—Fewer integrations outside e-commerce
  • βœ—Smaller community and template library
βœ— ConvertKit
  • βœ—Pricing based on subscriber count gets expensive
  • βœ—Limited automation compared to enterprise platforms
  • βœ—Fewer integrations than competitors